Strategic Vision Statement Evaluation

Have you taken a good, hard look at your company’s Innovation Strategy? Does it convey your vision for New Product Development markets, technologies, and desired products, services, and/or programs? Is your NPD Strategy shared throughout your organization – vertically and horizontally? Are go/no go/recycle decisions, project prioritization, and resource allocations in line with your Innovation Strategy? Do new product launches deliver the expected return in the planned timeframe?

Senior Management CANNOT delegate Innovation. To accomplish profitability goals and maintain superiority in the market, Senior Management must institutionalize the company and business unit New Product objectives through Specific Innovation Criteria.

One of the key foundational aspects to delivering a successful new product launch in the marketplace is a concise, clearly articulated Strategy that is widely disseminated throughout the organization. Senior Leadership Teams must provide a clear, strategic innovation roadmap for the NPD team by defining three key areas critical to success:

• Market Opportunities,
• Technology Boundaries, and
• Desired Product, Service, and/or Program.

Compare your company’s Innovation Strategy against a library of the Best. As your strategic innovation partner, we evaluate your Innovation Strategy alongside PDMA’s recommended strategy elements. We provide targeted suggestions for improving and effectively implementing your Innovation Strategy throughout your organization. As a result, your NPD teams are better aligned, can work faster and more effectively to deliver a successful product launch in the marketplace.

Product Innovation Charter Kick-Off

Successful New Product projects are able to break the so-called Influence Barrier.

Tailor PDMA’s proven approach to effective New Product Development Strategy by implementing a Product Innovation Charter (PCIC) for your next project, whether you are offering a value-added new product, service or program to your customers. Gain clarity, alignment, and energy throughout your organization as we facilitate your team’s NPD kick-off to ensure you incorporate four critical elements in your Strategy and PIC.

Outcome of the PIC includes buy-in and agreement by your entire NPD Team, from management to designers, in the following areas:

• Innovation Long-Term Aspirations
• Innovation Strategic Vision Statement
• Objectives of the New Product Portfolio Team
• Steering Committee Role

Additionally, we implement tools for the NPD Team to function effectively through the life of the New Product Development project:

• Customer Needs Worksheets
• Roles & Responsibilities Grid
• Communication Plans
• Knowledge Management Tools
• Conflict Resolution Accord
• Team Activity Roadmap & Deployment