NPD Resources
Effective Brainstorming in Three Easy Steps
REFERENCES
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2. Alam, Ian. Interacting with Customers in the New Product Development Process. [ed.] Kenneth B. Kahn, George Castellion and Abbie Griffin. The PDMA Handbook of New Product Development. 2nd ed. Hoboken, NJ : John Wiley & Sons, 2005, 16, pp. 249-262.
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8. Innovation by the Side Door. Spencer, Robin W. Sept-Oct 2007, Research Technology Management, pp. 10-12.
9. Grossman, Stephen R., Rodgers, Bruce E. and Moore, Beverly R. Innovation Inc.: Unlocking Creativity in the Workplace. Plano, TX : Wordware Publishing Inc., 1988.
10. Miller, Christopher W. Getting Lightning to Strike: Ideation and Concept Generation. [ed.] Kenneth B. Kahn, George Castellion and Abbie Griffin. The PDMA Handbook of New Product Development. 2nd ed. Hoboken, NJ : John Wiley & Sons, 2005, 17, pp. 263-278.
11. Goldberg, David E. The Entrepreneurial Engineer. Hoboken (NJ) : John Wiley & Sons, 2008.
12. Are We Neglecting teh Soul of the Innovation Process? James, William M. May-Jun 2003, Research Technology Management, pp. 9-10.
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14. Markman, Arthur B., et al. Supporting Innovation by Promoting Analogical Reasoning. [book auth.] Arthur B. Markman and Kristin L. Wood. Tools for Innovation: The Science Behind the Practical Methods that Drive New Ideas. Oxford : Oxford University Press, 2009, 5, pp. 85-103.
15. Setting the Stage for Next Generation Research. Gwynne, Peter. May-Jun 2008, Research Technology Management, pp. 13-16.
16. Chopra, A.J. Managing the People Side of Innovation: 8 Rules for Changing Minds and Hearts. West Hartford, CT : Kumarian Press, 1999.
17. In Innovation, Is Patience a Virtue? Norling, Parry M. May-Jun 2009, Research Technology Management, pp. 18-23.
18. Markman, Arthur B. and Wood, Kristin L. The Cognitive Science of Innovation Tools. Tools for Innovation: The Science Behind the Practical Methods that Drive New Ideas. Oxford : Oxford University Press, 2009, pp. 3-22.
19. To Manage Innovation, Learn the Architecture. Miller, Roger and Olleros, Xavier. May-Jun 2008, Research Technology Management, pp. 17-27.
20. Grossman, Stephen R. Innovation Inc.: Unlocking Creativity in the Workplace. Plano, TX : Wordware Publishing Inc., 1988. pp. 163-196.
Read more about the 3 Easy Steps of Brainstorming here or download the full white paper here.
