Listen to the podcast (approximately 3-1/2 minutes).
Because NPD team members are highly motivated by goals and objectives established by themselves for the product specifications(i), you’ll want to involve the cross-functional team in all of the planning stages for the project. Of course, these key resources have already been involved in the brainstorming and ideation sessions. Another way to ensure NPD team engagement is through the Product Innovation Charter (PIC).
At the Idea Incubator, we’ve been spending the past few weeks taking a deep dive into three best practices for innovation success – ideas, teams, and customers.
This week, we’re taking a detailed look at how the experiences of the New Product Development (NPD) team can influence the new product outcome. In particular, teams that use guiding charters, such as the PIC, are more aligned with strategic goals and enact a unified vision.